論文名稱：台灣心智問題市場創新商業模式之探討–以A公司為例校所名稱：東海大學高階經營管理碩士在職專班 (研究所)畢業時間：2019年07月研究生：陳素偵 指導教授：謝登隆、曾雅彩 論文摘要：本文擬研究台灣心智問題市場創新商業模式之探討–以A公司為例得到的結論如下：一、 台灣心智問題市場分為身體健康市場、情緒障礙市場、企業文化市場、人際關係市場，並選擇目標客群為台灣之企業機構。二、 透過創新商業模式之建置將解決心智問題，重建心智迴路的四大關鍵要因予以具體發揮。三、 以A公司為例實際驗證其理論基礎及創新商業模式結合運營可符合市場之運作並創造可期之持續影響力。關鍵字：心智問題、創新商業模式 Title of the Paper ：Discussion on the Innovation Business Model of Mental Problem Market in Taiwan – A case study of A CompanyName of Institute:：Tunghai University Executive Master of Business Administration Program Graduation time：07/2019Student Name：SU-CHEN, CHEN Advisor Name：Dr. Teng-Lung Hsieh Dr. Ya-Tsai Tseng Abstract :This paper intends to study the innovative business model of Taiwan's mental problem market. The conclusions obtained by taking A Company are as following： Firstly, Taiwan's mental problem market is divided into physical health market, emotional disorder market, corporation culture market, interpersonal relationship market, and the target customer group is Taiwan's enterprise organization.Secondly, through the establishment of an innovative business model, the four key factors for resolving mental problems and reshaping the mental circuit will be concretely applied. Thirdly, taking A Company as an example to verify its theoretical basis and innovative business model combined with operations can be in accordance with the operation of the market and create a sustainable impact.Keywords： mental problems, innovative business models
