因應工業4.0趨勢，近年企業紛紛加入轉型浪潮，不論是建造智慧工廠或推動智慧製造，旨意是在將生產流程導入自動化並與數位科技作結合，因此「數位化企業」已然成為轉型升級的必要資訊投資定位與策略。 本研究以數位轉型在鞋業上的應用為研究背景，首先探討數位轉型的定義，其次，延伸探討在數位轉型趨勢下導入相關資訊系統，以量化為研究方法的理論架構，即以資訊系統成功模型為基礎暨任務－科技配適度與態度，將其整合為一研究模型，其目的在探討資訊系統持續使用意圖與使用者態度及滿意度之間的關聯及影響。以資訊系統成功模型來看，主要是以三個不同面向的品質觀察其影響使用者態度及滿意度的程度，以及任務－科技配適度其適配結果對使用態度的影響程度，進而分析兩者延伸對相關資訊系統持續使用意圖。 本研究分析結果發現：1. 資訊品質會正向影響態度。2. 科技特性正向影響任務－科技配適度。3. 任務－科技配適度對於使用者滿意度有正向影響。4. 態度及使用者滿意度對於數位轉型資訊系統使用意圖有正向影響。 This article presents to the trend of Industry 4.0, companies have joined the transformation wave in recent years. Whether it is building a smart factory or promoting smart manufacturing, the purpose is to automate the production process and integrate it with digital technology. Therefore, Digital Enterprise has become the necessary trend for transformationpositioning and upgrading investment strategy.This research focused on the application of digital transformation in the footwear industry.Firstly, the definition of digital transformation will be discussed.Secondly, based on theoretical framework and the quantification as a research method, under the digital transformation trend to explore information systems success model and task technology fit. The purpose is to explore the relevant between user attitude and satisfaction, and how is the result to effect the user behavior intention. In terms of the information systems success model, user attitude and satisfaction be evaluated in three different quality level. The extent of influence of the result on the task-technology fit on the user attitude is analyzed. Extend the analyzed results on user attitude and satisfaction to level the user behavior intention of information system.The results of this study found that: 1. Information Quality will positively affect Attitude. 2. Technology is positively affected Task-Technology Fit. 3. Task-Technology Fit has a positive impact on user satisfaction. 4. Attitude and satisfaction have a positive impact on the use of digital transformation information systems.
