本研究旨在從咖啡器具製造業來看，以品勝公司為個案分析探討研究，品勝公司是一個在台灣最大和創立超過40年的咖啡器具領導者公司。本文從近年來全世界越來越流行的咖啡文化產業說起，再介紹到世界咖啡器具代表的知名品牌與咖啡器具發明演變的重大文化歷史，研磨咖啡和手沖咖啡的流行也帶動市場多樣多變的咖啡器具產生。之後敘述個案公司創始歷程和發展到現在所遭遇的興盛經過，再進一步地說明公司主力產品從原物料到成品的製作方法，並進一步分析探討企業經營策略成功的原因，並結合麥克波特的五力分析、Grove第六力分析、SWOT優劣勢分析、PEST分析，能提供給此個案公司在於未來咖啡器具製造商競爭激烈的環境中可以提早一步做足準備。本個案分析討論，可提供給類似產業個體公司經營者參考。對於台灣有心切入咖啡器材製造產業之中小型企業，可以本個案中歸納方向，朝單一部分專精發展核心技術切入，進而培養關鍵技術發展能力，於產業中佔一席之地進而擴大發展。 The purpose of this research is from the perspective of coffee equipment maker manufacturing industry with YUKAWA company as a case study. YUKAWA company is a professional manufacturer with a leading Coffee & Tea makers for more than 40 years in Taiwan. From the coffee culture industry, which is becoming more and more popular in the world in recent years, it introduces the major cultural history of the invention of the world-renowned coffee appliances. The popularity of ground coffee and Handmade pour over coffee tools has also led to the production of diverse and varied coffee makers in the market. After describing the company's founding process and the prosperity of the company, it further explains the production methods of the company's main products (French Press) from raw materials to finished products, and further analyzes the reasons for the success of the business strategy, combined with McPatter's Five Force Analysis, Grove Sixth Force Analysis, SWOT Advantages and Disadvantages Analysis, and PEST Analysis can be provided to this case, which can be prepared in advance in a highly competitive environment for future coffee makers.
