以期望確認模型探究智慧穿戴裝置使用者之持續使用意圖-以智慧手錶為例

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Title:	以期望確認模型探究智慧穿戴裝置使用者之持續使用意圖-以智慧手錶為例
Other Titles:	Investigate the Factors Influencing the Continuous Usage Intention of Wearable Devices Based on the Expectation Confirmation Model-A Case Study of Smartwatch
Authors:	李信毅 LEE, HSIN-YI
Contributors:	林盛程 LIN, SHENG-CHENG 資訊管理學系
Keywords:	美學;持續使用意圖;知覺舒適性;期望確認理論;智慧手錶;情境感知 Aesthetics;Continuance Intention;Perceived Comfort;Expectation Confirmation Theory;Smartwatch;Context Awareness
Date:	2019
Issue Date:	2019-12-16T06:52:41Z (UTC)
Abstract:	全球智慧穿戴市場逐年迅速成長，智慧手錶的成長幅度持續攀升，使用者基於何種因素願意持續使用智慧手錶，本研究將探討願意持續使用願的相關因素，本研究以期望確認理論為基礎和知覺舒適性、美學及情境感知解釋智慧手錶的持續使用意圖。本研究問卷採用網路問卷，研究對象為曾經接觸智慧手錶的使用者，有效樣本為241份，採用SmartPLS3進行結構模式統計分析，研究結果發現：(1) 確認程度對知覺有用性具顯著的正向影響；(2) 確認程度對滿意度具顯著的正向影響；(3) 確認程度對美學具顯著的正向影響；(4) 確認程度對知覺舒適性具顯著的正向影響；(5) 情境感知對持續使用意圖之間的關係不顯著；(6) 情境感知對知覺有用性具顯著的正向影響；(7) 知覺有用性對持續使用意圖具顯著的正向影響；(8) 知覺有用性對滿意度具顯著的正向影響；(9) 滿意度對持續使用意圖具顯著的正向影響；(10) 滿意度對持續使用意圖具顯著的正向影響；(11) 美學對持續使用意圖具顯著的正向影響；(12) 知覺舒適性對持續使用意圖具顯著的正向影響。最後根據研究結果提出建議與智慧手錶未來實務發展方向。 The global smart-wearable-device market is growing rapidly, year-by-year. The growth rate of smartwatches continues to rise, and users will continue to use smartwatches based on certain factors. Based on the theory of expectation confirmation and perception, this study aims to explore these factors. The factors of comfort, aesthetics, and contextual awareness can explain the continued use of smartwatches. This study uses an online questionnaire as its research method. The research object is the user who has used a smartwatch, based on a sample of 241 users. The statistical analysis of the structural model is carried out by SmartPLS3. The research results show that: (1) Confirmation has a significant positive impact on perceived usefulness; (2) Confirmation has a significant positive impact on satisfaction; (3) Confirmation has a significant positive impact on aesthetics; (4) Confirmation has a significant positive impact on perceived comfort; (5) The relationship between Context awareness and continued use intentions is not significant; (6) Context awareness has a significant positive impact on perceived usefulness; (7) Perceived usefulness have a significant positive impact on continuance intention; (8) Perceived usefulness has a significant positive impact on satisfaction; (9) Satisfaction has a significant positive impact on continued use intentions; (10) Satisfaction has a significant positive impact on continuous use intention; (11) Aesthetics has a significant positive impact on continuous use intention; (12) Perceived comfort has a significant positive impact on the continuous use intention. Finally, based on the research results, suggestions and directions for the future development of smartwatches will be proposed.
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