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    Please use this identifier to cite or link to this item: http://140.128.103.80:8080/handle/310901/31847


    Title: 影響消費者對行動支付系統使用意圖之研究
    Other Titles: Influential factors on consumers' usage intention of mobile payment system
    Authors: 許廷睿
    SYU,TING-RUEI
    Contributors: 吳金山
    WU, CHIN-SHAN
    資訊管理學系
    Keywords: 行動支付;IS持續使用模式;創新抗拒理論
    Mobile Payment;IS Continuance Intention Model;Innovation Resistance Theory
    Date: 2019
    Issue Date: 2019-12-16T06:53:14Z (UTC)
    Abstract: 近年來資訊科技蓬勃發展,人們在生活周邊講求便利性,從原本現金交易到現今的行動支付交易方式。政府與業者也不時啟動推廣活動,但終究成效不彰。因此,找出影響消費者採用行動支付系統之意圖,是重要的議題。本研究納入創新抗拒理論、期望確認理論,進行探討使用者期望使用行動支付以及使用行動支付之意願。本研究對象為有使用過行動支付之使用者,透過網際網路進行問卷發放,共回收586份有效問卷,以統計軟體進行分析,其結果顯示,期望使用行動支付、行動支付易用性與有用性會正向影響行動支付滿意度,行動支付滿意度會負向影響創新抗拒阻礙,行動支付滿意度會正向影響行動支付之使用意願以及創新抗拒阻礙會負向影響行動支付之使用意願。
    In recent years, information technology has flourished, and people have sought convenience in their lives, from the original cash transaction to the current mobile payment transaction method. Governments and operators have started promotion activities from time to time, but in the end they have not achieved much.This study is for users who have used mobile payment, and distributed questionnaires through the Internet. A total of 586 valid questionnaires were collected and analyzed by statistical software. The results showed that it is expected to use action payment, action payment ease of use and useful. Sexuality will positively affect the satisfaction of action payment, and the satisfaction of action payment will negatively affect the resistance of innovation. The satisfaction of action payment will positively affect the willingness to use the action payment and the willingness of the innovation to resist the willingness to negatively affect the action payment.
    Appears in Collections:[資訊管理學系所] 碩士論文

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