近年來因為網路的快速發展，社群媒體的使用人數也越來越多，不少年輕人都喜歡在社群媒體上分享自己的生活點滴。然而，在長輩開始使用社群媒體並試圖參與小孩的日常時，卻會引發年輕族群的反彈，進而更換所使用的社群媒體。因此，本研究以自我揭露以及心理所有權的觀點，來探討在社群媒體上的親子關係，並提出以下的研究目的：（1）探討長輩涉入程度對社群媒體使用者的影響（2）探討心理所有權以及自我揭露對社群媒體使用者的影響；並希望以此去解釋在長輩入侵之後使用者放棄並更換所使用的社群媒體的現象。本研究以Facebook以及Instagram的使用者為對象，透過網路問卷的方式蒐集524份樣本，並利用SmartPLS來進行分析。研究結果發現，長輩入侵社群媒體對心理所有權、自我揭露以及不滿意度有正向關係，而在此情況下的心理所有權以及自我揭露對不滿意度則有負向影響。最後，使用者對於社群媒體的不滿意度越高，對其的中斷使用意圖與越高。 In recent years, due to the rapid development of the Internet, the number of people using social media is increasing, many young people like to share their life on social media. However, when elders start using social media and try to participate in the daily life of children, but it will trigger a rebound in young people and replace the social media used. Therefore, this study explores parent-child relationships on social media with self-disclosure and psychological ownership, and propose the following research purposes: (1) Exploring the impact of elder involvement on social media users. (2) Exploring the impact of psychological ownership and self-disclosure on social media users.; And hope to explain the phenomenon of users giving up and replacing the social media used after the elder invasion. This study used Facebook and Instagram users to collect 524 samples through online questionnaires and used SmartPLS for analysis. The study found that elders invading social media have a positive relationship with psychological ownership, self-disclosure, and dissatisfaction, and psychological ownership and self-disclosure in this case have a negative impact on dissatisfaction. Finally, the higher the user's dissatisfaction with the social media, the higher the intention to interrupt it.
