| Abstract: | 本研究探討領域標示物於都市商業步行空間之機能，並理解領域標示物的設置與領域行為之關係。分別透過「a.領域標示物與步行空間的關係」、「b.領域行為與領域標示物的相互關係」、「c.店家與民眾對領域標示物的認知比較」三部份進行，以掌握領域標示物類型、設置目的及瞭解一般民眾因其設置而對於步行空間，所引起的領域認知影響。 由相關文獻探討得知，大多數公共環境的領域性研究，多從建築、景觀的觀點出發，或是街道景觀中的領域研究調查，對於環境狀況與街道物件的關係及都市領域標示物如何形成領域認知的研究較少論及。經由訪問調查、領域標示物實態調查後得知，領域標示物存在於公共環境中，除了有領域宣示的作用外，也具有「溝通」與「區隔」兩種機能，尤以溝通機能的發揮不但可滿足使用者的需求，也可促進徒步區商業的活化。再經由空間使用者意識調查得知，個人與群體在空間中，以領域標示物為媒介而產生的互動關係中，造成領域認知的差異，而產生環境使用上的問題。就領域空間認知與標示物種類的相互作用來看，物件的表達機能往往會隨空間不同、時間變動的因素影響下，產生多面化的性格。在這樣的街道性格中包含了文化背景、群體行為經驗及價值判斷，而標示物的需求層次與使用價值若在運作得宜的情形下，可支持著我們在公共環境中多樣化行動的展開。我們見到店家透過廣告、看板、販賣設備等領域標示物，嘗試提供多樣的情報資訊給步行者。步行者希望商業步行空間是通行順暢及擁有豐富而多樣的面貌，這說明了領域標示物的存在機能，但也顯示了領域標示物設置位置、內容、數量的重要性及適當地扮演活化商店街的角色。這也表示一條商店街道並不僅需要考量通行方便的機能而已，應該考量人在該空間行走的樂趣，讓它成為一個有趣的徒步空間。 行人徒步街道，在生活的角色中所扮演的是資訊的情報來源、是通往目的地的路徑，也是活化都市與熱絡生活的重要因素。人需要與他人接觸，不可能因為網路的發達而減少人與人接觸的行為模式。為了滿足與他人建立關係的渴望，要增加溝通交流的契機，領域標示物的機能配合須有正面的效能，才能對於街道魅力有助益。
The study probes the function of territorial objects in commercial pedestrian space, and the relationship between objects and territorial behavior. There are three parts in the study, including “the relationship between territorial objects and pedestrian space”, “the interaction between territorial behavior and objects”, and “the comparison between storekeepers’ and users’ awareness of objects”. Most studies on territorial issue of public space discuss in the point of view of architecture and landscape; some ones involve the streetscape. However, researches on the relationship between territorial objects and space, and territorial awareness caused by those objects are fewer. According to actual investigation into territorial objects, the function of territorial objects in public space is not only declaration, but also communication and division. Above all, the function of communication brings benefits to both users and commercial activities in the pedestrian street. Moreover, the inquiry into users reveals that when an individual or a group in the space makes interaction with territorial objects, the diversity of users’ territorial awareness comes up; further, it results in the problem of making use of the space. In the light of interactive relationship between awareness of users and the category of objects, we find that with the change of time and space, the expression of objects shows multiform characters, including cultural background, behavioral experience and judgment on value. On the one hand, a great deal of information is offered to users by means of advertising signboards and selling facilities of stores in the pedestrian mall; on the other hand, users look forward to a pedestrian mall with accessible space and plentiful information. Therefore, the position, contents and numbers of objects are very important. To sum up, pedestrian space plays a role of the source of information, the path of pedestrian and the activator of city. In addition, actual contact is our principal behavioral mode. In order to meet the need of people’s desire of establishing relationship with others, the opportunity of communication should increase. Eventually, positive function of territorial objects would be contributive to the fascination of street. |
