論文摘要 創新設計之意涵，涉及「對最終消費者的理解」及「整合工程、設計及行銷觀點」兩大主軸，對台灣傳統產業經營模式之轉型深具意義。傳統產業轉型係因應外在環境變化所為之內在變動，此為創新之精義，設計所涉對最終端消費者的理解，則向非以出口為導向之台灣傳統代工產業之所長；前者因變動在內，外人難窺堂奧，後者則以既非所長，執行者亦每每不知，故在研究方法取捨上，因屬理論架構上待發現之探索性研究，乃採定性研究，已同時具備深入性及研究設計的彈性；至研究目的則係為探討工業設計因應內外變動所為調適策略，及進而探討創新設計對未來發展之助益和可能產生的衝擊。 研究結果發現如下：（1）傳統產業無論經營模式為ODM或OBM，皆應執行創新設計；（2）設計並非研發，而台灣的製造技術優勢確實提供設計創新的空間；（3）設計不只是包裝，而是差異化的策略工具，應將創新設計當作策略的主軸；（4）設計是傾聽市場的聲音，品牌同樣關注於此，做好設計即奠定品牌的基礎；（5）廠商可以在設計、製造、行銷上，扮演整合者的角色，而將設計位階提高，並由前端即行主導提案進行；（6）廠商應該扶助與保護創新設計，而建立國際觀是重要課題。【關鍵字詞】創新設計、工業設計、產業轉型 ABSTRACTThe meaning of innovative design covers the two main dimensions of “understanding of end users” and “integrating engineering, design, and sales perspectives” which has significant meaning in the transformation of conventional industry business model in Taiwan. The refined meaning of being innovative is the internal changes of conventional industry transformation in response to external environmental variations. Design involves the understanding of end users which is not the strength of those export-oriented conventional industries in Taiwan. The former makes changes internally and the outsiders do not have the chance to get to know the in-depth details. Meanwhile, the later does not have related skills in it and usually the executers are not aware of that. For research method selection, as this belongs to the theoretical structure of exploratory research, qualitative research is adopted. Availability of in-depth and flexible research design result to the research objective which examines the adjusting strategies of industrial design in response to changes occurred internally and externally. The future development of innovative design and possible impact are then examined. Research findings are as follow: (1) No matter whether the management model of conventional industries is ODM or OBM, they should execute innovative design. (2) Design is not research and development. In fact, the advantage of the manufacturing technology in Taiwan provides new space for innovative design. (3) Design is not only the packing but the strategy tools for differentiation which applies innovative design as the main reference for strategies. （4）Design is to be attentive to market demand, so is branding. Well-done design equals to establish branding foundation. （5）Manufacturers can play the role as integrator on design, manufacturing, and sales as to increase the status of design and then lead the proposal for implementation at early stage.（6）Manufacturers should support and protect innovative design. And, establishing international perspective becomes an important topic. Keywords:Innovative Design, Industrial Design, Industry Transformation
